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Kerala Tourism actively plans to target northern states like Punjab, Haryana and West Bengal to attract more domestic travelers, informed Mr. M. Sivasankar, Director, Kerala Tourism. The recently held road shows are a part of the strategy to strengthen these markets, he said.
With the increase in tourist arrivals from these states, Kerala Tourism will be able to attain new heights. Mr. Sivasankar said that in 2008, Kerala Tourism expects a ten percent revenue increase. International arrivals, from the UK, Germany, France, Italy and Spain has recorded an increase of 20.37 per cent in 2007 over the previous year's figures and domestic tourist arrival has marked a 5.92 per cent increase.
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